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The Weather Company Continues to Stand as the Globally Accurate Forecaster Despite Ramping Competition and Increased Weather Impact
NEW YORK and SAN FRANCISCO, May 4, 2023 - The Weather Company has reaffirmed its position as the premier global provider of weather forecasts through its various platforms. In a recent report by ForecastWatch, it was found that The Weather Company's services such as The Weather Channel app and website, Weather Underground, offer unparalleled accuracy in forecasting across different regions and lead days.
The indepent analysis by ForecastWatch showed that over all forecast lead days 1-9, the global average percent of top rankings for The Weather Channel was more than three times higher than any other weather provider. This remarkable feat underlines The Weather Company's commitment to delivering high-quality, reliable forecasts that cater to diverse needs across industries and consumers.
The Weather Company's ability to mntn such precision stems from its advanced forecasting systems, which include the proprietary GRAF Global High-Resolution Atmospheric Forecasting system, a groundbreaking model capable of predicting events as precise as thunderstorms on hourly updates. Additionally, their -over-the-loop forecasting technology combines with a team of almost 100 meteorologists to provide timely and informed forecasts based on real-time data.
As the world's leading weather provider5, The Weather Company powers weather forecasts on over two billion devices worldwide6, making it indispensable in informing consumers about current conditions. Moreover, this capability is leveraged by businesses, marketers, and customers for strategic decision-making regarding weather events.
The app, The Weather Channel, holds the distinction of being the world's most downloaded weather application across both Apple’s App Store and Google Play since July 4, 20107. This status underscores its widespread utility and trust among users globally.
In addition to this, The Weather Company continues to be a trusted brand based on indepent research conducted by Morning Consult in June 20228, where it was ranked as the #8 most-trusted brand for consumers in the United States.
The Weather Company’s commitment to delivering accurate weather predictions is not only beneficial for everyday users but also for businesses operating across various sectors that dep on reliable forecasts for planning and decision-making.
Our platform, which includes The Weather Channel app and website, Weather Underground, as well as a suite of enterprise solutions tlored to specific industries, enables individuals and organizations to make informed decisions based on weather conditions.
About Us
The Weather Company LLC stands at the forefront of weather innovation since its founding in 1982. Our team comprises expert meteorologists who harness cutting-edge technology to provide hyper-local forecasts that are trusted worldwide.
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1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, commissioned by The Weather Company and IBM.
2 Based on third-party global management consulting firm study, Q1 2023, commissioned by IBM.
3 The Weather Channel had the highest percentage of first-place finishes over the study period as per ForecastWatch data mentioned earlier in this context.
4 Comscore Media Metrix?, Worldwide Rollup Media Tr, NewsInformation – Weather category incl. The P Weather Company, The, Jan-Dec. 2022 avg.
5 Based on third-party market analyses of worldwide consumer device data for 2022.
6 According to data. Intelligence, as previously noted.
7 As indicated in Morning Consult's study referenced earlier in this context.
8 Based on Morning Consult's research conducted from March through April in the year 2022.
This article is reproduced from: https://www.weathercompany.com/news/the-weather-company-continues-to-be-the-worlds-most-accurate-forecaster-overall-despite-growing-competition-and-amid-weathers-increased-impact/
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